Google making people unhappy - again?

It seems the recent ripples in Google Page rank results have left a lot of folk very unhappy - as well as some folk delighted! Some big sites apparently lost a lot of page rank as Google updated PR results recently. An article over at Johnchow.com even suggested that the whole idea of PR was past its sell by date.

Of course people who have gained in the recent PR shuffle weren't complaining. The process seems to have produced some odd results though because there are reports of very new blogs suddenly seeing their PR shoot up from 0 to 5 or 6. Quite a result!

It's every debatable just how important PR is these days anyway. It certainly plays a role in your search position results but its not the only factor. Its still more important to be right on the button with your content and its keywords. You may be of lower PR than another site but if your post or article is well targeted on an issue that someone is searching for you should still return higher than a higher PR site who's post or page is less well targeted. So, ultimately it should, and I say should advisedly, be about content. Some folk may be predicting the end of PR but the old saying that "content is King" remains as true as ever.