Google and AOL

An agreement betwwen Google and Aol will mean that companies will be able to use Google's Adwords system to purchase ads targeted exclusively to AOL sites. This agreement should benefit both companies involved and also advertisers who will be able to deliver more tragetted advertising.

On MondayAOL began selling search ads thus extending its arrangement with Google to allow AOL’s advertisers to buy ads directly on AOL’s Google-powered search engine.

Matt Van Wagner, president of FindMeFaster, a privately held, self-funded search engine optimization agency in Nashua, New Hampshire, argues that AOL’s consumers behave differently than general Google users and that this could mean a big difference in the way they react to ads. This may provide opportunities for additional niche marketing which have not so far been open to Adwords users.